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Domain-Registrations / Trademark- Applications last 3 months:

17
18
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06.12.2006 available in german
MarkenNews
Trademark Dispute over the Blockbuster ‘Cars’
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06.12.2006 available in german

MarkenNews

Trademark Dispute over the Blockbuster ‘Cars’

Maker of Toy Cars sues Disney

A company from Oklahoma is suing Walt Disney and Mattel for trademark infringement. Collectible Promotional Products (CPP) maintain that the media concern and the toy maker had used a logo for the marketing of the blockbuster film ‘Cars’ which was extremely similar to its own symbol ‘Real Cars’ which it uses for its own toy cars    

CPP had protected its logo and the name ‘Real Cars’ at the American Patent and Trademark Office in 1994. The company later closed an agreement with the toy maker Mattel for the production and packaging of a limited number of toy cars which were to be sold under this name. All told it was a matter of six batches of  each 10,000 pieces.

Disney applied for its ‘Cars’ trademark in 2004, and in 2005 it was entered into the register. When the film ‘Cars’ started playing in cinemas this year, the logo was also to be seen everywhere. The film counts as one of  the classic film of 2006 and is, after ‘Pirates of the Caribbean, the second most-successful from Disney this year. In the train of the marketing for the blockbuster,  Mattel, as licensee from Disney, produced toy cars bearing the logo ‘Cars’.  CPP saw this as an infringement of its older rights and decided to submit a complaint.

rmb / juk

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