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Domain-Registrations / Trademark- Applications last 3 months:
17	18	23
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08.08.2006 available in german

Trademark News

Buying at Auction and Saying Nothing
Imitation Perfumes on Ebay

Anyone buying at auction on ebay could, with a large probability, find that a forgery has fallen into their hands. This has been shown by a study by the Professor of Marketing at the Johannes Gutenberg University in Mainz (Germany). For one month, individual auctions for particular perfumes were observed. Around 85% of the auctioned objects were forgeries, buyers receiving an original in merely 7% of cases..

About 250 auctions, at which a total of 256 products were on offer, were evaluated during the investigation. While the actual fragrance of the imitations often displayed only a minimal deviation from the original, the differences were clearly recognizable from other features. The weight of the bottle, the lettering used or the curvature in the bottom of the bottle pointed towards them being forgeries. For the buyers it admittedly appears not to be so important as to whether they have bought a forgery or an original. They showed hardly any reaction. It was only in only a few individual cases that they gave a negative appraisal and spoke out about forgery whereas, according to the study, 99 per cent of opinions were positive,.

The investigation shows likewise that many sellers of counterfeit articles operate with profiles which make it impossible for buyers to trace back for articles and information. These sellers often use the assessment profile ‘private’ by which they take away from users the opportunity to comment on items.

Frank Huber, Professor at Mainz University, underlined with this the study the consequences which imitations bring about for the company: “product forgeries can have an effect on the original brand”. They bring about a loss in image and prestige for the company as a consequence. Apart from the loss of turnover for the firm, the standing of the brand is harmed.” Huber calls upon companies report on product forgeries more vigorously.

rmb / juk

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